Feria de la Campechana

The Magical Town of Santa María is getting ready for a celebration that will sweeten your heart. From November 13 to 16, the Campechana Fair arrives — an event dedicated to one of the region’s most beloved traditions. During these days, the streets come alive with delicious aromas, music, laughter, and that warm atmosphere that only San Luis Potosí can offer.

This fair isn’t just about enjoying the famous campechanas—golden, delicate, and delightfully crisp. It’s also a stage for artistic performances, cultural events, and special moments to share with family and friends. Expect shows for all ages and activities that highlight the history and local pride of Santa María.

If you love traveling, discovering authentic flavors, and capturing memories in charming places, this is your perfect getaway. Bring your friends, your family, or that special someone and experience the sweetness Santa María is known for. We’ll be waiting for you.